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Embrace Life (2010)

Embrace Life

Advertiser: Sussex Safer Roads
Ad Agency: Alexander Commercials
Runtime: 1'30"


Description: "One of the most innovative videos of the year is a British PSA that encourages people to wear a seat belt. You expect it to be boring, right? But it takes your breath away with simplicity and emotion. It is a welcome respite from traditional scare-tactic PSA’s."
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